Are you looking for the best digital marketing agency? Clutch analysts have compiled a list of the world's top digital marketing agencies, bringing together the best digital marketing firms, from full-service to specialized services. With over 62,000 reputable marketing agencies to choose from, filter by price, location, team size and more. Aaron Agius is co-founder and CEO of award-winning global marketing agency Louder, Online. We all know that life is not that simple and marketing companies will have to adapt to the realities of this new world.
The pandemic has permanently changed consumer behavior, representing a huge change in people's behavior and how people have embraced the online world. The more people who interact with these technologies and enjoy the experience, the more likely it is that this technology will become a regular part of their lives (pandemic or non-pandemic). For digital marketing agencies, this represents even more ways to reach consumers, but with one caveat. The more people get used to these digital platforms, the more demanding they are likely to be with marketing messages that don't strike the right tone.
Whether it's investing in world-class copywriters and graphic designers or leveraging technological innovations that prioritize the user experience, agencies will need to do everything they can to ensure that their marketing efforts succeed in a post-COVID world. With more consumers online than ever before, agencies can't afford to waste time. While the consumer shift to online behaviors clearly represents a huge opportunity for businesses, customers are likely to continue to be very protective of their marketing budgets. How digital marketing agencies convey the potential ROI of their services will be crucial.
It's not just about what your services are, but how your services solve your customers' problems and show tangible results. Saying you're a HubSpot expert is one thing, but customers want to know in detail how that generates a return on their investment and how it will make a difference to their business. Demonstrating the value of your services through accurate information will be key in a world where budgets are closely scrutinized. Agility as a key competitive advantage during the pandemic was that many companies found that they were quite successful at working from home.
In fact, many of the world's biggest brands committed to making working from home the new normal. Overall, digital marketing agencies were well prepared for this change, but there were still some interesting trends. In the first few weeks and months of Covid, the industry suffered a small blow, but a study found that 80% of agencies that saw a 30% increase in their revenues were outsourcing. These agencies realized that they could eliminate costly offices and use the independent economy to provide exceptional work for clients as needed.
Technology has made this a smooth process, allowing agencies to perform highly specialized work without having to maintain full-time employees. This allows digital marketing agencies to be much more agile, save on fixed costs and scale quickly to meet the demands of their customers. Brand positioning in an increasingly competitive market has been a decades-long trend that more and more companies recognize the importance of an online presence. However, even for those who refused to embrace the online realm, the pandemic put things in a harsh perspective.
Companies were forced to increase their online presence, and digital marketing agencies benefited greatly from this. Digital marketing is likely to become a more crowded space, but brands that can position themselves as strategic partners rather than just another service provider will have an advantage. Covid may not completely change the future of digital marketing agencies, but it has supercharged existing trends. Marketing agencies have managed to adapt to these changes during the pandemic, but they must continue to do so after it's gone.
It will be essential for digital marketing agencies to understand that both consumers and their customers have changed their behaviors and attend to their services accordingly. There may be greater demand for digital marketing in the future, but this will be offset by increased competition. To stand out, you'll need to develop a strong brand and invest in flexibility that works for your customers and your business. The post-COVID world is bright for digital marketing agencies, but as always only for those that are able to adapt accordingly.
