Asatsu-DK is a Japanese advertising agency and the third largest agency in Japan after Dentsu and Hakuhodo. The agency is part of the Interpublic network and is a member of the IPG Mediabrands group with Initiative, Magna, Mediabrands Audience Platform and three other agencies. Although it remains the smallest of the top three advertising agencies within the Publicis Groupe network, the agency continues to work with six of the top 10 global advertisers. An advertising agency, often known as a creative agency or advertising agency, is a company dedicated to creating, planning and managing advertising, and sometimes other forms of promotion and marketing for its clients.
MEC, the fourth largest agency of WPP GroupM, is a leading media agency with clients such as Vodafone, Netflix, Paramount Pictures, Marriott, Chanel, GE and Xerox. With more than 80 offices around the world, the German communications agency is the only agency that is present in all 28 EU Member States and in economic centers around the world. Now a subsidiary of Omnicom, DDB Group is also home to a collection of other agencies, including the CRM network Rapp, the branding agency Interbrand and the digital specialist Tribal. Dentsu is Japan's largest advertising agency and, together with its biggest competitor, Hakuhodo, is more than 120 years old, making it one of the oldest advertising agencies in the world.
Programmatic advertising allows brands or agencies to purchase ad impressions on publisher sites or apps through a sophisticated ecosystem. M&C is the other global advertising agency created by Maurice & Charles Saatchi, after they were kicked out of their original business. Saatchi & Saatchi, which began as an emerging advertising agency in the 1970s, has grown to become a global communication agency with 114 offices in 67 countries. McCann Erickson, one of the pioneers of global marketing, was the first advertising agency to diversify into other marketing disciplines.
While huge agency networks and holding companies are at the forefront, there has been a convergence of consulting firms and technology giants entering the framework to compete, as well as internal agencies. This list represents the 50 largest agencies and not the networks or groups of agencies such as WPP, Publicis Group, Dentsu Inc., Interpublic and Omnicom Group. At the beginning of the 21st century, management consulting firms such as PwC Digital and Deloitte Digital began competing with advertising agencies with an emphasis on data analysis.So what is the fourth biggest advertising agency in the world? MEC is currently ranked fourth in terms of size among all global advertising agencies. With more than 80 offices around the world and clients such as Vodafone, Netflix and Paramount Pictures among others, MEC has established itself as one of the leading players in this industry.
