WPP plc is the world's biggest advertising agency by revenue, generating $17.34 billion last year and is considered one of the five largest advertising agencies globally alongside Dentsu, Publicis, Interpublic Group of Companies and Omnicom. Universal McCann is a creative media agency that has a client list that includes Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony. The agency is part of the Interpublic network and is a member of the IPG Mediabrands group with Initiative, Magna, Mediabrands Audience Platform and three other agencies. UM operates in more than 100 countries and employs more than 4,800 people. South Korea's largest advertising agency, Cheil Worldwide, is more than three times larger in turnover than its closest domestic rival.
The agency has 53 offices in 43 countries with 6,200 employees worldwide. Owned by Samsung Group, Cheil's list of top customers includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more. Leo Burnett is one of the most renowned and well-known advertising agencies in the world for its long history of advertising excellence. The agency was known for creating iconic characters for brands such as Uncle Ben, Jolly Green Giant, Tony the Tiger, Pillsbury Dough-Boy and Marlboro Man. Today, Leo Burnett continues to be known as a leader in advertising with 85 offices, more than 8,000 employees and a member of Publicis.
Walter Thompson is the world's best-known marketing agency and has been creating creative solutions that make brands last for more than 150 years. JWT, a true global agency, has more than 200 offices in more than 90 countries and has nearly 10,000 employees. The WPP agency is the registration agency for Church's Chicken US., S. Marine Corps., Subway and KPMG to name a few. Created in 1997, Mindshare is one of the best media buying and planning agencies in the world. The agency is part of WPP's GroupM and has 116 offices in 86 countries in North America, Latin America, Europe, the Middle East and Asia.
Mindshare acts as a registered media agency for Pandora Jewelry, TJX and Tyson Foods. In 1949 Bill Bernbach, Ned Doyle and Maxwell Dane founded the advertising giant DDB. DDB is one of the most recognized advertising agencies and regularly receives awards and accolades. While maintaining a lower profile than other major agencies, DDB continues to work with major brands from Heineken to Ubisoft and Volkswagen while serving as the registration agency for McDonald's Jeep and more. Dentsu is Japan's largest advertising agency. The agency offers a wide range of services across eight business domains including marketing, digital, creative, promotions, media content public relations and global business.
Dentsu was founded in 1901 and works with global brands such as Facebook. With the ability to provide everything from strategy to logistics as well as branding and cybersecurity more and more companies are choosing to work with this multifaceted agency. Deloitte Digital is only scratching the surface of its capabilities and the agency continues to acquire talent recently purchasing San Francisco-based creative shop Heat and Swedish agency Acne. WPP is the world's largest advertising company in terms of revenue and employs around 190,000 people in 3,000 offices in 112 countries. This list represents the 50 largest agencies not networks or groups of agencies such as WPP Publicis Group Dentsu Inc Interpublic and Omnicom Group Saatchi & Saatchi which began as an emerging advertising agency in London in the 1970s has grown to become a global communication agency with 114 offices in 67 countries. At the beginning of the 21st century management consulting firms such as PwC Digital and Deloitte Digital began competing with advertising agencies with an emphasis on data analysis. This China-based advertising agency focused on brand management became the first Chinese publicly traded company in this field. While huge agency networks and holding companies are at the forefront there has been a convergence of consulting firms and technology giants entering this framework to compete as well as internal agencies.
MEC the fourth largest agency of WPP GroupM is a leading media agency with clients such as Vodafone Netflix Paramount Pictures Marriott Chanel GE and Xerox. Although it remains the smallest of the top three advertising agencies within Publicis Groupe network it continues to work with six out of ten top global advertisers. Sorrell continues to point out the big difference between the world of creative-driven agencies and today's world of data-driven agencies. An advertising agency, often known as a creative agency or ad firm is a company dedicated to creating planning and managing advertising - sometimes other forms of promotion or marketing - for its clients. Asatsu-DK is a Japanese advertising agency and third largest one in Japan after Dentsu & Hakuhodo. Arguably first places for advertising agency spending are in hands of Google & Facebook with 37.2% & 19.6% respectively. Most recently it acquired Japanese agency Tambourine an e-commerce customer experience firm with around 70 employees specializing in leveraging Salesforce's cloud-based technology to improve digital services.
