Mindshare is the largest of the media networks within WPP, the world's leading media planner and media buying group by billing. It was established from the combination of the internal media departments of the WPP advertising networks JWT and Ogilvy & Mather. Universal McCann is a creative media agency that has a client list that includes Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony. The agency is part of the Interpublic network and is a member of the IPG Mediabrands group with Initiative, Magna, Mediabrands Audience Platform and three other agencies.
UM operates in more than 100 countries and employs more than 4,800 people. South Korea's biggest advertising agency, Cheil Worldwide, is more than three times larger in turnover than its closest domestic rival. The agency has 53 offices in 43 countries with 6,200 employees worldwide. Owned by Samsung Group, Cheil's list of top customers includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more.
Leo Burnett is one of the most renowned and well-known advertising agencies in the world for its long history of advertising excellence. The agency was known for creating iconic characters for brands such as Uncle Ben, Jolly Green Giant, Tony the Tiger, Pillsbury Dough-Boy and Marlboro Man. Today, Leo Burnett continues to be recognized as a leader in advertising with 85 offices, more than 8,000 employees and a member of Publicis. Walter Thompson is the world's most renowned marketing agency and has been creating innovative solutions that make brands last for more than 150 years. JWT, a true global agency, has more than 200 offices in more than 90 countries and has nearly 10,000 employees.
The WPP agency is the registration agency for Church's Chicken USMC, Subway and KPMG to name a few. Established in 1997, Mindshare is one of the best media buying and planning agencies in the world. The agency is part of WPP's GroupM and has 116 offices in 86 countries in North America, Latin America, Europe, the Middle East and Asia. Mindshare acts as a registered media agency for Pandora Jewelry, TJX and Tyson Foods. In 1949 Bill Bernbach, Ned Doyle and Maxwell Dane founded the advertising giant DDB. DDB is one of the most recognized advertising agencies and regularly receives awards and accolades.
While maintaining a lower profile than other major agencies, DDB continues to work with major brands from Heineken to Ubisoft and Volkswagen while serving as the registration agency for McDonald's Jeep and more. Dentsu is Japan's largest advertising agency. The agency offers a wide range of services across eight business domains including marketing, digital, creative, promotions, media content public relations and global business. Dentsu was founded in 1901 and works with global brands such as Facebook. With the ability to provide everything from strategy to logistics as well as branding and cybersecurity more and more companies are choosing to work with this multifaceted agency. Deloitte Digital is only scratching the surface of its capabilities and the agency continues to acquire talent recently acquiring San Francisco-based creative store Heat and Swedish agency Acne. This new generation of marketing agencies has worked with clients such as Unilever Nestlé American Express Disney Xbox and more.
The global media agency has more than 4 000 people in its more than 80 offices around the world and is part of Omnicom Media Group. It became a major force in its own right especially in several European markets but is now merging into sister agency iProspect. Saatchi & Saatchi which began as an emerging advertising agency in London in the 1970s has grown to become a global communication agency with 114 offices in 67 countries. Empower another of the last remaining independent media outlets in the United States has gone from being a pure media agency to becoming a more diversified business that also offers a wide range of creative services especially in the digital sector. In second place on this list of the 10 largest advertising agencies in the world by revenue is Omnicom Group a global American media marketing and corporate communications holding company based in New York City. WPP Omnicom Publicis The Interpublic Group and Dentsu have long held the title of “Big Five Advertising Agencies” a title that remains valid. See Adbrands' individual country pages (for example US or UK) to see rankings of top media agencies in local markets. These networks offer services such as branding strategic media buying & planning healthcare marketing & digital marketing. This fact sheet aims to break down who are the 10 largest advertising agencies in the world by revenue; as well as provide information on key factors & trends driving growth in this market. South Korea's biggest advertising agency has established a global network to support Samsung's core customers & co-owners demonstrating that in-house agencies can be just as dynamic as traditional third-party agencies. McCann is a global advertising agency that has created some of the most iconic & memorable advertising campaigns of all time. As one of only five remaining independent media outlets in America Empower has evolved from being solely a media agency into an all-encompassing business offering creative services particularly within digital marketing. Omnicom Group holds second place on this list & is an American multinational media marketing & corporate communications holding company based out of New York City. The “Big Five Advertising Agencies” - WPP Omnicom Publicis The Interpublic Group & Dentsu - have long held their title & continue to do so today. These networks offer services such as branding strategic media buying & planning healthcare marketing & digital marketing - all helping companies create successful campaigns that reach their target audiences.
